Business Evaluations
It's a crowded market, we help you figure out where your business and brand live. We offer business analysis services to help you see where you are on the field, and what the local, regional and national competition looks like, and offer recommendations on how to move forward. We offer Competitive Analysis, Product Analysis and Marketplace Analysis packages to help you glean critical strategic data for use in your marketing.
Competitive Analysis Package
Ideal for pre-existing product lines
We offer a deep dive Competitive Analysis across three tiers of exposure: local, regional and national. Tailored to your brand's growth needs and your brand's desired reach. Your Competitive Analyst (CA) evaluates a chosen competitor's web site, brand, Unique Value Proposition (UVP), company ethos/mission, social media reach and most importantly their products.They evaluate similarities, differences and areas of competitive advantage, or lack-thereof.
Local lets you know who within your city and State are offering competitive service or products.
Regional gives you input into competitors within your specified region, often covering multiple states and key cities.
National the "Big Picture" that often helps to pick out smaller, potentially disruptive competitors that can gain fast traction and growth through grass roots and guerrilla marketing.
Marketplace Evaluations
Ideal for new product lines
When considering the launch of a new product or service it pays to research your place within your vertical for health and longevity. When deciding to put new eggs into your basket it pays to know if there's room in the basket or if the basket has a whole ready for you to sink endless time and resources into but leaving you with little return. We do the tough research to help save you the pain of making a poor decision.
Product Analysis
Ideal for the new entrepreneur or startup
Are you considering taking a homemade product and entering it into the mass production marketplace. This one-on-one services dives deep into product taste, texture appearance, packaging, shelf stability, longevity and production feasibility allowing you to get down to the finer points of moving into the mainstream with your product. We help you ask the tough questions to help keep costly mistakes to a minimum.